Being SEO-friendly for search engines is an important factor to consider when drafting posts for your business blog. Use the correct strategy and you’ll find yourself on the first page of Google search results, but a slight misstep or algorithm change can cause your efforts to plunder.
From keeping track of your word count online to crafting impeccable visuals, writers can get overwhelmed with the amount of tasks to do. Masterful writing for search engines and users is a skill, and just like any other skill, it can be acquired after countless hours of research and practice.
Learn about these important writing tips to have an SEO-friendly blog, making you easier to find!
Know What You Want to Write About
To have an effective blog, you need to write about a specific category. Users are more likely to read your content if your blog is targeted to a certain demographic or mindset.
Finding your niche is difficult at the start, but once you’ve figured it out everything will be a little easier.
Keywords are the center of SEO. Coming up with a list of related keywords helps you narrow down which ones are more commonly searched by users.
Something to consider is whether your selected keywords are for seasonal or evergreen content.
Seasonal content is content that is either themed around a particular season or helps your audience take more advantage of it. For example, an article focusing on Halloween costumes will only get traction from October before dying out for the rest of the year.
Evergreen content is SEO content that stays “fresh” for readers and will never go out of style. A good example of evergreen content is a how-to article because someone is learning something new every day. In the long-run, evergreen content can give you consistent traffic.
Think of a Catchy Title
To capture your user’s attention, your title should hook them in immediately with intrigue.
The average attention span of a person today is eight seconds. So your title should be interesting enough to get readers to scroll “below the fold.”
Keep Your Paragraphs Short
Presentation is also a determining factor in content creation. Effective line spacing improves readability.
Typographic aspects like font size, line height, and line length are crucial. Paragraphs in your blog posts shouldn’t exceed three lines when viewed by your readers. Anything longer is bound to turn them off and discourage them from reading further.
In essence, you want your reader to understand what you wrote about without overwhelming them visually.
Give your readers a breather by sneaking in a visual here and there. Not only does it make your blog look more alive, it also attracts more people to your site.
Don’t be afraid to use trendy images, videos, memes, and even gifs to boost your visual allure.
Organically Integrate Your Keywords
Soften your approach and avoid hard selling because it makes your readers think you’re only after their money. Find a way to naturally bring up your keywords without forcing it into the conversation.
Get creative and don’t be afraid to use the wildest of segues to get your point across!
Add Inbound and Outbound Links
Keep readers on your page by linking previous articles related to your current topic. The longer they stay on your page, the more likely they’ll find other articles to browse and read up on. And then, poof, you have a subscriber! It’s easy as pie.
Likewise, by backing up your writing with influential and credible websites, your readers know that you can walk your talk through outbound links. Having critically-acclaimed statistics as your source, it won’t be hard to convince users that what you’re saying is true and factual.
Proofread, Proofread, Proofread
The general rule of thumb is to read your content, not one, not two, but three times after making your final revisions.
Then you sleep on it.
And when you wake up, you read it again.
If you can’t find any errors after that, great! Now have a friend or a family member read through it. You’ll be surprised at how many errors they’ll be able to find.
Don’t be too hard on yourself if you missed some errors. The difficulty with writing for hours on end is that you get too familiar with the text, making errors harder to spot.
Follow these simple but useful writing tips and who knows? You just might land yourself on the answer box.