Company : IMasFinance
Location : Centurion, South Africa
Closing date: 10 November 2024
Responsibilities:
- Collaborate with cross-functional teams, including marketing, customer service, and IT, to gather insights that improve the overall customer experience.
- Assist in developing and executing customer-centric marketing campaigns across digital channels such as social media, email marketing, and content creation.
- Support the analysis of customer feedback and engagement data to identify trends, pain points, and opportunities for improving customer satisfaction.
- Assist in monitoring and managing the brand’s online presence, ensuring consistency across touchpoints and enhancing the customer journey.
- Participate in brainstorming sessions to develop innovative marketing strategies aimed at improving customer loyalty and retention.
- Help create engaging content that aligns with the customer experience strategy, including blog posts, social media updates, and email newsletters.
- Conduct surveys and gather customer feedback through various platforms (e.g., CATI, Focus Groups, Online Surveys).
- Collect, proofread, and analyze data related to customer satisfaction and experience metrics, ensuring accurate data entry into the appropriate systems.
- Assist in preparing reports and presentations that highlight customer insights, campaign performance, and recommendations for enhancements to improve customer engagement.
- Work closely with the customer experience team to identify opportunities for process improvements and assist in optimizing customer touchpoints.
- Stay up-to-date with the latest marketing trends, tools, and customer experience strategies to contribute fresh ideas and insights to the team.
- Provide administrative support to the marketing and customer experience teams as needed.
- Conduct surveys via CATI
- Capture and proofread data collected via CATI or Focus groups.
- Collect data and enter information into a database.
- Ensure that data collection sources are accurate.
- Examine data inputs.
- Use statistical software to create data models.
- Attention to detail computer skills.
Requirements:
- Degree or Diploma in Marketing, or a related field.
Skills and Competencies:
- Knowledge and Skills
- Interpersonal skills
- Internal and External communication skills
- Strong interest in both technology and marketing, with a desire to learn how these disciplines intersect.
- Excellent communication skills to effectively convey technical concepts and marketing ideas.
- Proficiency in using tools such as Microsoft Office, Google Analytics, CRM systems, and data visualization tools.
To apply for this job please visit imasfinanceco.simplify.hr.