Coca-Cola Beverages Africa

Coca-Cola Beverages Africa (CCBA) is the 7th largest Coca-Cola bottling partner worldwide by revenue and the biggest on the African continent, accounting for about 40% of all Coca-Cola volumes sold in Africa. The company’s South African operations trade as Coca-Cola Beverages South Africa (CCBSA), which is the largest Coca-Cola bottler in South Africa.

The Coca-Cola Company, has been investing in Africa for 90 years, since 1928, and is present in every African country, with over 70 000 employees across 145 bottling and canning facilities. CCBA began its operations as a legal entity from July 2016 having been created as a direct result of a merger between non-alcoholic ready to drink bottling operations of The Coca-Cola Company, SABMiller and the Gutsche Family Investments. CCBA shareholders now are: The Coca-Cola Company 65.5% and Gutsche Family Investments 34.5%.

We boast a diverse pan-African footprint with more than 30 bottling plants servicing over 550 000 outlets that serve a combined population of over 249 million people across the continent. We currently serve 10 countries in sub-Saharan Africa: South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Ghana, Mayotte and the Comoros. Our ambition is to extend CCBA’s territory to 40 countries by 2020. CCBA directly employs more than 15 000 people and enjoys the number one market position in most of our 10 territories.

CCBA is pursuing an ambitious growth strategy that is aligned with The Coca-Cola Company’s 2020 Vision and will be supported through investment in manufacturing, sales, distribution and marketing. We aspire to be the BEST Coca-Cola bottler in the world and Africa’s most VALUABLE independent food and beverage company, driven by engaged, motivated and capable employees.

CCBSA’s business strategy is to pursue strong top line growth, superior customer service, productivity that funds market-facing investments and to build a great reputation and advocacy.