In the last few years, the print industry has seen a noticeable change in how direct mail is produced. A significant increase can be seen in the demand for postcards. Besides, there has been a decline in the business demand for brochures and coupons. So, all the reputable postcard printing companies agree that their focus has now shifted towards personalizing the graphics and text of the postcards to cater to the demand. Speaking of postcards, everyone knows that it’s a traditional marketing tactic. Even in today’s digitally driven world, the significance of postcards hasn’t yet become obsolete. It’s mostly because the consumers respond to postcards more than any digital marketing campaign. So, these traditional and decade’s old marketing tactics can provide more conversion rates than any expensive digital marketing hack.
However, one can’t simply expect to grab their customer’s attention by creating a bland postcard. To stay competitive and meet consumers’ changing demands, marketers have to be creative in making these postcards. It has to be creative, eye-catchy, and perfectly shaped as well. So, there are numerous ways to print a postcard that will suit one’s marketing needs. People can either focus entirely on enhancing the visual appeal, adding texture, or focusing on the other variants. However, the most important thing people should be aware of is the latest postcard printing trends. It’s because one can’t meet the changing customer’s demand without following the latest postcard printing trends. Let’s take a look at the latest postcard printing trends that you must follow to create an eye-catchy and interesting postcard piece.
Table of Contents
Heavier & Larger Postcards
A few years ago, printing a larger postcard, for instance, a 6*11 inches card was quite expensive. It’s because the printing companies weren’t equipped with the print on demand technologies back at that time. However, in today’s time, the best postcard printing companies are integrated with the industry’s best technologies and equipment. This has made printing the larger sized postcards more cost-effective. So, people are considering larger and heavier postcards as it grab their attention instantly. It’s the easiest way to make a postcard stand out in this fiercely competitive world and leave a long-lasting impression. However, there are numerous ways to achieve decent output. Either one can use larger sized papers or they can use ultra-heavy stock. However, with these latest printing trends, larger postcards can elicit more responses than any small-sized postcards. It’s because it instils a certain curiosity in people to investigate more about the brand.
Use Bright Colors
Well, using bright colors can significantly increase the aesthetic appeal of a postcard. These days, people are using captivating graphics and bright colors to make it stand out from the rest. Generally, customers feel more intrigued to investigate a brand when they notice something unusual and unique. With colorful graphics on the postcards, it will be much easier to achieve that. According to the latest trends, the postcard must feature a unique design and full-color printing to grab consumers’ attention. Color can significantly influence a customer’s mood. Every color indicates a certain tone, for instance, the gold indicates sophistication, and the yellow indicates playfulness, and so on. Certain printing techniques such as lenticular printing are available for marketers to have high-quality postcards made with fine finishes and different textures.
Use Different Texture
Research shows that one can create a long-lasting awareness among consumers by tapping into their memory. It’s because memory always has the greatest impact. This is the primary reason why the postcard printing techniques have still not obsoleted even in today’s time. It looks so attractive that encourages a consumer to engage with it for a bit longer. This further helps in increasing brand awareness. One can create these textures using different methods of printing, like, engraving.
Use A Perfect Finish
One can either choose a matte finish for their postcards or use a glossy finish to allow the message and the color to stand out. However, the matte finish provides a sophisticated look. Businesses must decide the ideal finish for the postcards depending upon their purposes. Sometimes, people use a glossy finish to highlight certain spots on the card. Also, there are different printing techniques that one can use to add a certain depth to these graphics on the postcards. One can use 3d lenticular printing to create an extra vibrant look and finish for their postcards. However, a printing company can either make or break a business reputation in the long run so people must choose the best printing companies only to trust them with these latest printing techniques.