Premier

Founded in 1820 with a rich history spanning 200 years, Premier has enjoyed an exciting new journey over the past few years following Brait acquiring a majority shareholding, the appointment of Tjaart Kruger as CEO and a refocused strategy to broaden our footprint in the FMCG market.

Our strategy is to be a leading FMCG player by optimising profit in our core categories and accelerating growth in value adding categories. Over the past few years, Premier invested in our facilities and acquisitions to expand our portfolio from a traditional milling and bakery business into sugar confectionery (Super C and Manhattan), home & personal care (Lil-Lets, Dove Cottons and Vulco) and expanded our bakery portfolio through the acquisition of bakeries in the Eastern Cape. Our acquisition strategy in the rest of Africa has expanded our portfolio in Eswatini to include bakery, milling and beverage operations, and in Mozambique to include milling, biscuits, animal feeds and pasta operations.

The business has an annual turnover of R10 billion employing over 7 000 employees in various operations. Premier operates 13 bakeries, 7 wheat mills, 3 maize mills and manufacturing plants across the region producing a broad range of sugar confectionery products, feminine hygiene products, biscuits, animal feeds, pasta and mageu. These products are distributed to our customers via 21 distribution depots situated in South Africa, Eswatini, Mozambique and Lesotho. Premier also has a Lil-lets sales office situated in the UK.

Our vision of being the best by growing our people, customers, brands and the communities in which we operate is at the heart of what we do and will enable us to deliver on our brand promise of Growing Together.

At Premier, we nourish and empower communities to grow, together.