Behavioral messaging will enable your company to deliver highly relevant and user-centric content to your customers. Since the behavioral messages are deeply contextual and engaging, it can drive conversions and increment the company’s revenue growth.
Any enterprise needs to align its communications with its user’s actions. Behavioral messaging uses a strategic approach to make your message relevant to your customer’s experience. Messaging based on user behavior can help your business to create numerous marketing opportunities.
According to studies, organizations that use consumer behavioral insights outperform their competitors by 85% in sales growth and more than 25% in gross margins. The behavioral messaging firm also provides automated support solutions to design, automate, and coordinate the messages to make them more contextual and provide immediate value.
Automating behavioral messaging can increase the outreach of your company, hence improving the customer retention rate. The timing and content of your automated messages are tailored for each recipient based on the personalized data which the intelligent tools gather in real-time. Behavioral marketing can target your audience with higher accuracy. Relevant messaging with accurate timing can optimize the productivity of your company.
Behavioral messaging delivers a specific, valuable message that pertains to the needs of the users. Automating behavioral messaging can help you to convert better. Here are three ways to automate your behavioral messaging.
Table of Contents
· Trigger Helpful Email Messages
Triggered messaging helps to deliver personalized business messages in near-real-time. Triggered Messages allows you to save time, effort, and resources by setting up automated delivery of push and email messages to the users. The messages are sent immediately to the user if they perform certain actions in your app.
Hence triggered messaging enables behavior-based communication, which can make the customer experience highly valuable. You can integrate intelligent application software into your system to track your app’s events or on your website. If any specific action occurs on your site, the application will receive a notification. The application will align your communications with a user’s journey to make the communication much more engaging.
Once a user interacts with your product or service on your website, the app will deliver a message to the customers recommending them the products they are likely to purchase in their next visit. Hence, it creates opportunities to increase the sales of the brand.
You need to ask permission from your user before you communicate to them via pushes. You can automate the system to send the permission request to the user at the desired time. You can set specific event criteria which, when visited, can trigger request delivery.
· Create A Support Ticket
Besides triggering external communications, you also need to trigger internal communications. A support ticket system can streamline your customer service operations. An automated support ticket system will enable your teams to organize, prioritize and collaborate on customer support emails. It will offer your team a frictionless way to collaborate their workflow by assigning tickets to teams and agents. Hence, automating such tasks will enable the work desk agents to work on the appropriate ticket that they are responsible for.
The use of triggers and business rules to execute custom actions on tickets throughout their life cycles can enhance your business’s ticket handling capacity. You can execute certain activities such as update fields, trigger notifications, and customize functions based on incoming ticket criteria using automated tools. Using the tools, you can prevent any actions or process executions on tickets wherever it is necessary.
Define business rules and triggers to streamline the workflow into your current help desk. An automated ticketing system can be used to align the tickets to the right department for enhanced operational efficiency.
· Deepen Customer Relationships
Behavioral messaging is used to gather insight into the customer’s purchasing trends pattern, the obstacles they face, and the incentives they are likely to respond to. Automate the behavioral messaging process by segmenting the customer base into an occasion or timing-based pattern. It will help you find out how likely your customer will interact with your product or service on your website on specific occasions or set times. You can also segment your customers based on benefits, customer loyalty besides purchase or usage behavior.
If you automate specific notifications around the customer data, you will extend a proactive and personalized approach to your business.
To Conclude:
Automating your business’s messaging system, both external and internal can help your business stay relevant in the marketplace. It allows you to respond to user behavior in real-time to maintain specificity. It will help you to deepen the relationship between your business and customer. Behavioral messaging enables you to identify the desired behavior and translate it into your business to bridge your communication gaps. It will be easier for different departments of your company to seamlessly coordinate with each other as a result.